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IC MEASUREMENT

Demonstrating that internal communication is an area that contributes to the organizational strategy through a real and tangible impact is a transversal challenge in different organizations, both for digital and face-to-face interventions.

In order to make our value added visible, it is essential to be able to measure both our management and the impact and effectiveness of the actions we carry out, even being able to measure the Return on Investment (ROI) of our work.

As part of this service we offer

  • Jointly establish possible KPI’s associated with the strategic objectives of the area and the organization, identifying the platforms and monitoring possibilities according to the specific needs of each campaign and/or strategic plan.
  • Carrying out periodic monitoring to evaluate effectiveness and deliver recommendations for improvement, incorporating the delivery of reports according to the platform and agreed frequency.
  • Analysis to measure the Return on Investment (ROI) in campaigns and/or Internal Communication actions that impact business indicators.

Establishment of KPI's and management, impact and effectiveness indicators

Real-time data tracking in Data Studio (G Suite)

Team building to have a strategic look metric and indicators in Internal Communication

Generated reports according to frequency to be agreed with detailed analysis of indicators and recommendations to follow.

Measurement of Return on Investment (ROI) in strategies, campaigns and/or Internal Communication actions that impact business indicators

If you need to check the effectiveness of IC in your organization, contact us.

If you need to check the effectiveness of IC in your organization, write us.